How Ekkanoo Turned an Urgent Salesforce Challenge into a Long-Term Strategic Partnership
From a One-Month Emergency to a Trusted Salesforce Advisor
“BreezyBit did not just solve an urgent problem. They became a partner we trust with our most critical platforms.”– Emin Sadiyev, Head of Digital Solutions, Ekkanoo
Ekkanoo’s relationship with BreezyBit began with urgency.
In the first quarter of 2025, Ekkanoo reached out for immediate consulting support related to their Salesforce Marketing Cloud implementation. They were facing a critical issue with contact volume. Their Marketing Cloud org contained nearly 400,000 excess contacts, putting them at risk of more than $40,000 in additional annual costs if the issue was not addressed quickly.
They needed fast clarity, a concrete plan, and reliable execution.
So Ekkanoo engaged BreezyBit for an initial one-month consulting arrangement.
Rapid Analysis and Clear Direction in Marketing Cloud
BreezyBit started by conducting a deep analysis of Ekkanoo’s Marketing Cloud environment and its integration with Salesforce Sales Cloud and Service Cloud.
This work included:
- Reviewing which objects were being synchronized between platforms
- Identifying unnecessary syncs and missing filters
- Evaluating contact management, backup, and deletion strategies
- Understanding how data flowed across systems
Within a short period of time, BreezyBit delivered a clear and detailed assessment of the situation, along with a practical implementation plan.
The recommendations were not theoretical. BreezyBit executed the changes, stabilized the org, and helped Ekkanoo avoid the impending overage costs. Just as importantly, Ekkanoo gained confidence that their Marketing Cloud setup was finally structured and under control.
Expanding the Partnership Beyond the Initial Engagement
Following the success of the first project, Ekkanoo decided to renew and extend their contract through the end of the year.
The partnership quickly expanded from a single urgent initiative into multiple high-impact projects across Marketing Cloud, Salesforce, and external systems.
One of the most significant initiatives was the implementation of a custom SMS solution for Marketing Cloud.
A Custom Marketing Cloud SMS Activity with Enterprise-Scale Impact
Ekkanoo needed a reliable and cost-effective way to communicate with customers regarding:
- New vehicle purchases
- Service appointments
- Promotions and marketing campaigns
BreezyBit designed and implemented a custom SMS activity built specifically for Marketing Cloud users. The solution was tailored to Ekkanoo’s use cases and operational scale, allowing their teams to manage messaging directly within Marketing Cloud.
Today, Ekkanoo sends approximately 6 million SMS messages per year using this custom activity.
As a result, Ekkanoo saves more than $60,000 every year compared to alternative solutions, while maintaining full control over their messaging workflows.
Extending SMS Capabilities to Oracle ERP and Toyota eCare
The SMS work did not stop with Marketing Cloud.
Ekkanoo also needed SMS capabilities integrated with their Oracle ERP and Toyota eCare systems. These systems play a critical role in customer communications related to vehicle ownership, servicing, and operational processes.
BreezyBit designed and implemented SMS solutions for both Oracle ERP and Toyota eCare, ensuring consistent, reliable communication across all major platforms used by Ekkanoo.
By aligning messaging across Salesforce, Marketing Cloud, Oracle ERP, and Toyota eCare, Ekkanoo was able to streamline customer communication while reducing operational complexity and vendor dependency.
Supporting Ekkanoo in Building a Strong Salesforce Team
As trust grew, BreezyBit’s role expanded beyond systems and implementations.
Ekkanoo was actively hiring to strengthen their internal Salesforce capabilities, and BreezyBit supported them throughout the process.
This included:
- Creating job descriptions for Salesforce Admin, Developer, and Architect roles
- Supporting the candidate selection process
- Interviewing more than 20 candidates alongside Ekkanoo leadership
- Actively participating in onboarding and early ramp-up
The focus was not just on filling roles, but on building a strong and sustainable Salesforce team that could confidently own and evolve the platform.
A Comprehensive Salesforce Org Health Check
To support long-term success, BreezyBit also delivered a comprehensive Salesforce Org Health Check Report for Ekkanoo.
The assessment covered:
- Data quality and structure
- Security and access controls
- Automation and process design
- Reports and dashboards
- Marketing Cloud usage
- Integration between Marketing Cloud and Salesforce Service Cloud
Based on the findings, BreezyBit implemented targeted improvements across these areas, helping Ekkanoo increase platform stability, performance, and confidence.
The Result: A Long-Term, Trusted Consulting Relationship
What started as a one-month emergency engagement evolved into a long-term strategic partnership.
After a successful year of collaboration in 2025, Ekkanoo chose to continue working with BreezyBit for ongoing support and new initiatives across Salesforce, Marketing Cloud, and enterprise integrations.
Today, BreezyBit is a trusted consulting partner for Ekkanoo, supporting both critical systems and long-term digital strategy.
“BreezyBit did not just solve an urgent problem. They became a partner we trust with our most critical platforms.” – Emin Sadiyev, Head of Digital Solutions, Ekkanoo
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