How Fermob Took Back Control of Their Salesforce Forms–and Saved 100+ Hours a Year
From “Every Small Change Is a Project” to Full Ownership
For Fermob, forms were never meant to be the hard part.
But over time, that’s exactly what they became.
Like many growing global brands, Fermob had invested in custom-built Salesforce solutions. Their forms were created using Lightning Web Components (LWCs) by an external consulting firm. Technically, they worked–but operationally, they were painful.
“Even the smallest update meant going back to the consulting firm,” says Yaz Akmammedov, Salesforce Admin at Fermob, who was deeply involved in every step of the evaluation and rollout process. “A label change, a new field, a minor tweak–everything took time, back-and-forth, and budget.”
As the business evolved, the friction grew. Forms needed to change more often. New use cases came up. Marketing needed faster turnaround. Salesforce admins wanted more control. And waiting on external teams for every update just wasn’t sustainable.
So Fermob decided to pause and rethink.
The Turning Point: An Independent Evaluation
Rather than jumping to another tool right away, Fermob did something intentional.
They asked an independent consulting firm to evaluate their options objectively.
The firm reviewed multiple approaches:
- Continuing with custom LWCs
- Using Salesforce Flows for form-like experiences
- Evaluating several third-party form builders
- And testing BreezyBit alongside the others
The goal wasn’t just “which tool works,” but:
- Which option would be easiest to manage long-term?
- Which would empower internal teams instead of slowing them down?
- Which would truly feel native to Salesforce?
After hands-on testing and comparison, the consulting firm made a clear recommendation: BreezyBit.
Why BreezyBit Felt Different from Day One
For Fermob, the difference was immediate–and it wasn’t just about forms.
Transparency came first. From the very first conversation, the BreezyBit team was open and direct–about features, pricing, limitations, and fit. No pressure. No surprises.
Native to Salesforce–actually native. There was no external platform to manage, no connectors to maintain, no field mappings to debug. Everything lived inside Salesforce, exactly where Fermob’s teams already worked.
Admins and marketing teams could finally self-serve. This was the real unlock.
Today, Fermob’s Salesforce admins and marketing team can:
- Create new forms on their own
- Update existing forms in minutes
- Make changes without asking a consulting firm
- Launch faster without technical bottlenecks
What used to take weeks now takes hours–or less.
Real, Measurable Impact
The shift wasn’t just about convenience. It delivered tangible results.
- 100+ hours saved per year in build time and waiting
- Over $15,000 saved annually by reducing external dependency
- Faster turnaround for campaigns and internal requests
- Less context switching, less coordination, fewer blockers
And because BreezyBit is fully native, everything fits cleanly into Fermob’s existing Salesforce automations and data model–without extra plumbing.
One Platform, Multiple Languages, Global Confidence
Fermob operates internationally, with teams and customers across France, Germany, and the United States. Multilingual forms aren’t a “nice to have”–they’re essential.
With BreezyBit, Fermob can:
- Create forms quickly in multiple languages
- Maintain consistent structure across regions
- Adapt messaging without rebuilding from scratch
And with new stores opening soon in Spain, the team feels confident adding Spanish forms without friction or delays.
Instead of worrying about tooling, they can focus on what matters most: serving customers and growing the business.
Support That Feels Like a Partnership
One of the biggest surprises for Fermob was the level of support.
Response times average around two hours. Communication happens through a direct WhatsApp channel. Questions don’t feel like tickets–they feel like conversations.
“We don’t just get answers,” Yaz explains. “The BreezyBit team acts like thought partners. Not just for forms, but for Salesforce questions in general.”
When Fermob had custom requests, the response was the same:
- Fast feedback
- Honest discussion
- And in several cases, new features shipped specifically to support their needs–quickly
The Result: Confidence, Ownership, and Momentum
Today, Fermob is in a very different place.
Forms are no longer a bottleneck. Changes don’t require external coordination. Admins and marketers are empowered. New regions and languages feel manageable–not risky.
And as Fermob continues to expand, they know their form infrastructure won’t slow them down.
BreezyBit didn’t just replace a tool. It gave Fermob ownership.
“We finally control our forms. That changes everything.” – Yaz Akmammedov, Salesforce Admin at Fermob
Learn more about modern alternatives to Web-to-Lead in the Salesforce Web-to-Lead Alternatives guide.
See the BreezyBit Form & Survey Builder in action.