Raising A Reader: How Raising a Reader Built a Scalable Revenue Pipeline with BreezyBit as a True Thought Partner
From a Short-Term Automation Need to a Long-Term Partnership
“Working with BreezyBit quickly felt less like working with an external consultant and more like collaborating with teammates who truly cared about our success.”– Sierra Hersek, Vice President, Revenue
Raising a Reader first reached out to BreezyBit with a focused, short-term need.
They were looking for help building Salesforce automations to support their sales and marketing teams. The goal was to improve efficiency around day-to-day processes and reduce manual work that slowed teams down.
What started as a limited engagement quickly turned into something much bigger.
Immediate Impact Through Practical Automation
From the beginning, the BreezyBit team focused on understanding how Raising a Reader actually worked.
Rather than jumping straight into building solutions, they took time to understand existing workflows, pain points, and opportunities for improvement across sales and marketing.
BreezyBit helped design and implement automations that:
- Reduced manual steps for sales and marketing teams
- Improved consistency in how work moved through the system
- Made processes easier to manage and scale
Just as importantly, BreezyBit acted as a thought partner, offering ideas and guidance on how processes could be structured more efficiently, not just automated as they were.
Expanding the Scope to the Full Revenue Pipeline
Because the initial engagement was so productive, Raising a Reader decided to expand the partnership.
Together, Raising a Reader and BreezyBit worked on building the organization’s full revenue pipeline, including:
- HubSpot integration with Salesforce
- Intake forms for inbound requests
- Lead queuing and distribution logic
- Automated task creation for follow-ups and outreach
- Clear handoffs between sales and marketing teams
The work helped create a more connected, predictable, and transparent revenue process across teams.
Feeling Like an Extension of the Internal Team
Throughout the engagement, Raising a Reader noticed something that went beyond technical delivery.
The BreezyBit team showed genuine care, curiosity, and ownership in their work. They asked thoughtful questions, challenged assumptions when needed, and stayed focused on what would truly help the organization operate better.
On more than one occasion, Raising a Reader shared that it felt like BreezyBit became part of their internal team in a very short amount of time.
“Working with BreezyBit quickly felt less like working with an external consultant and more like collaborating with teammates who truly cared about our success.”
The Result: Confidence and a Long-Term Relationship
By the end of the engagement, Raising a Reader had:
- Stronger, more efficient sales and marketing processes
- A scalable revenue pipeline built for growth
- Clear integrations and automation supporting daily work
Just as importantly, they gained a partner they trusted.
Raising a Reader decided to move forward with a long-term relationship with BreezyBit and continue collaborating on future projects. They remain extremely happy with both the work delivered and the way the partnership feels.
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